The first phase of my work with Power Boom entailed establishing a visual identity, including a logo family, color palette, typography, and graphic style.
I collaborated with Power Boom’s leadership to create an identity that conveyed environmental responsibility, a solution-oriented project approach, and reinforced their position as experts in the electric vehicle charging space.
With a logo family and visual identity established, I led the design of Power Boom’s website. I worked closely with the marketing team to understand and develop customer journeys, craft impactful messaging and imagery, and lay out a site structure and user interface.
