I worked with SnoopDrive to establish a visual identity for the brand, including logo family, typography system, and supporting graphics and illustrations.
To resonate with their end consumer, it was important that the visual identity embodied trustworthiness and loyalty, as well as approachability and friendliness.
To compliment the brand’s playful style and create a unique and memorable experience, I created a library of custom illustrations and icons that appeared throughout the website and other branded materials.
After establishing a visual identity, I worked with multiple teams at SnoopDrive to develop their product.
Beginning with customer journeys and wireframes, I created visuals to help us understand the user’s needs and decisions.
With the site map and user journeys as a guide, I built high-fidelity prototypes which were used to refine the experience and create a product that was engaging and intuitive, with messaging, imagery, and interface design elements that reinforce the brand’s fun and playful style.
